GETTING THINGS RIGHT
75% of people who perform an online search don’t go past the first page of Google. If you’re not there, you’re nowhere.
How We Do SEO
Our way of doing search engine optimisation is an holistic approach. 360 degrees. The total game, not just the end game. You get what we’re cooking right?
When it boils down to the core, successful SEO has 2 components to it. The technical part which yes is technical but totally teachable. And then there is the strategic part to it (which most SEO consultants or practitioners) have varying degrees of know-how in.
Once our technical SEO team has ensured that Google can access your content, we put the mahi in to research and analyse your audience and the Google landscape to understand what it will take for your site to show up at the top of the search results. Knowing how and where to look for opportunities to generate visibility is critical to the success of your SEO campaign.
This knowledge allows our SEO content team to collaborate with your business to mutually produce amazing content. A lot of content emphasis is placed on audience-targeting when it comes to language used and tone of voice. Don’t get us wrong, it is important, but what’s as significant is a much simpler focus which revolves around the notion of customer value. Give them value and your SEO gold will multiply. As part of our total SEO approach, understanding how to use other digital avenues to promote your content in places where your audience spends time online is the final step towards online domination.
Content Writing & Editing
This is what separates good SEO from great SEO, and where being anal is actually a positive trait. There’s no doubt that there are SEO tools out there, available to everyone, that can give you an excellent report on what’s good and not so good about the state of your website and its SEO health. However, what sets our auditing apart is that we do more than just click a few buttons. We’re painstaking in our due diligence efforts and it’s this underlying body of work which sets us both up for success.
Gone are the days where search engine optimisation was shrouded in black magic mystery. We now live in the digital era where Google and YouTube have allowed the everyday person an opportunity to learn and do anywhere anytime. Why use an SEO expert then if you can do yourself? The simple answer is time. If you have time, then with a good strong grounding in what is essential, you can and should do it yourself. This is something we are proponents of and as part of our offering, ensure we are educating at each stage of our journey. But it’s not for everyone. And the truth is, most businesses, regardless of size, don’t have time.
We’ve said it a few times across this site already but let’s say it one more time. Good technical SEO is not rocket science, it’s just hard mahi. We put in the hours to take care of all the small things that take up time and then do them again and again and again. Never token or copy pasting; but always with differentiating in mind.
We genuinely love keyword research. Honestly, it’s one of the fun parts of the job. This is where strategy meets data crunching. The best keyword analysis blends real-world (the past), business-world (the present), and ideal-world (the future). We want to dominate strategically and future-proof at the same time.
Sustainable SEO performance is much easier to achieve when you are very specific as to the location and audience you want domination for. Makes sense right? If you’re greedy and want to lead your category in NZ, Australia, and the Pacific Islands; that’s a tougher remit than wanting to lead your category with 40 – 60 year old homeowners in Auckland.
When you have clarity on the target audience and location, then we have clarity. This clarity is then communicated to Google and your ideal customer. Everyone wins because everyone loves clarity.
Make sure your customers (or potential customers) are getting value from the on-page content. For us, this is our fundamental criterion to content strategy. Defining value is tricky but ultimately your business will know what is of value and what isn’t. It could be anything – from informative content to the style of content. If you truly believe this will appease your target audience who are coming onto your site for a particular purpose, then you’re moving in the right direction.
Content Writing & Editing
Content writing and editing for SEO purposes is something that requires a bit of a team effort. The first stage takes your expertise and knowledge into the copy. That can be as heavy or as light an involvement as suits your business and available time. The second stage takes our expertise and knowledge into what Google will like. The third stage ensures that whatever copy we end up finalising is readable, proofed, and speaks perfect England. Joke.
There are a number of things we benchmark to indicate healthy online performance. You can go metrics-crazy. And some do. But it’s a fine balance and sometimes too much data-obsession can keep your eye off the ball when it comes to the key success factors for your website and how that relates to your business performance.
Keyword rankings are indicative of strong SEO though. And the key for us is to provide excellent keyword coverage with the keywords that matter and sustaining Page 1 results across as many of them as possible. Everything else falls into place once we begin to change the shape of your ranking trends. And the more people that find your website and like it, the more Google loves your site. It’s a chicken and egg dynamic that is rooted in success.
Ready to dominate the first page of Google?
Chuck & Richard (and the rest of our awesome team) are ready to begin the SEO conversation for your website.